Chapter Events of Interest–Past and Future
By: Renata Harbison, Allied Member ASID
How would you like to work faster and smarter? Two of our ASID speakers have some answers. Judy Hallberg, ASID created a tool called “Designer’s Insight” which can help you quickly understand your clients’ own sense of style by playing a “game.” JacQuaeline believes you can trust your intuition if you can learn to recognize it and call upon it when it’s needed. Imagine the power of understanding your client’s preferences quickly and being able to use your intuition to bring that knowledge to life.
Judy Hallberg demonstrated the toolkit she assembled based on her years of experience as an interior designer; it contains fabrics, crystals, miniature baskets, and other interesting items, and helps her analyze her clients’ stylistic preferences. Separately, each of her clients responds to her collection by selecting those items to which they feel drawn. Because each participant assembles his/her own group of items, each person has a voice in the design process.
As I eyed the objects on the table, I realized I may not have chosen most of the items on display. That made me recognize how valuable it would be if I could quickly capture the essence of my client’s desires without filtering it through my own sense of style, resulting in some hits and the inevitable misses. Check out Judy’s website at www.designersinsight.com to learn more.
Our other lecturer approached the creative process from an entirely different angle. JacQuaeline spoke about the power of the mind and how you can increase productivity by being able to use your intuition knowledgeably. In essence, she equated intuition, creativity and psychic energy. She suggested that we could enhance our productivity if we learn how to integrate our intuition in a controlled fashion into our daily lives. She emphasized the need to cultivate a core positive belief system as one’s inner guidance. Check out her website at www.intuitionpower.com to learn more.
Designers and Students Pair Up for Real World Design Week
By Tara Donnelly, Student Member ASID
ASID’s Real World Design Week “Shadow Day” mentorships are beneficial to both students and professionals. Practitioners share their experiences and expertise, provide a positive influence for new designers, and often find candidates for internships and job openings. Students develop relationships in the industry and learn about the professional world. This year’s participants express their thoughts:
“ I was very impressed with the student who shadowed me. She was so professional, polite, and helpful. I scheduled a vendor to come to a lunch presentation and I invited my shadow student to attend the ASID/LA board meeting with me.”
– Pamela H. Meyer, ASID, CID
“I wanted to shadow a designer at a commercial firm and my heart was set on Gensler, so I registered right away and landed a spot with Charrisse Johnston, ASID, an associate at the firm. She had an extensive day planned for my visit. I sat in on various meetings and saw first-hand how designers, project managers, and architects at Gensler work together on projects. Charrisse made appointments for me with Gensler employees of all levels and I was able to speak with them individually and discuss their experiences. At the end of my Shadow Day, Charrisse took time to review my resume and give me helpful tips on how to make a portfolio that would appeal to a commercial design firm.”
– Alison Wait, Student Member
“I was very excited to spot a day with Jhoiey Ramirez, a Senior Design Manager at Westfield. When saying “commercial”, most of the students in school think of hospitality or restaurant design, so I wanted to explore the retail part of it. It was great to see a project being developed in the morning and actually being built in the afternoon.”
– Ekaterina Nazarova, Student Member
“I enjoyed sharing my busy day with Katya. I was proud to show her that the world of retail design is fast paced and exciting. It was important for me to not only show her what we do at the office, but also to take her to a fabricator’s shop and see the fruits of our labor being built. I hope to encourage the future design movers-and-shakers that the world of retail design is truly dynamic with the ever changing trends that greatly affect our industry’s staying power.”
– Jhoiey Ramirez, ASID ALLIED Member, LEED AP
Senior Design Manager,
Westfield Shopping Centers
FOR IMMEDIATE RELEASE
The City of West Hollywood Commemorates the Legacy of
Dr. Martin Luther King, Jr. with the Launch of
“Get on the Bus” Creative Arts/Education Initiative
on Thursday, January 13, 2011
A Program Dedicated to the Empowerment of the City’s Youth
“Get on the Bus” Tour to Take Place on Thursday, April 21, 2011
WEST HOLLYWOOD – The City of West Hollywood, in the spirit
of Dr. Martin Luther King, Jr’s. vision of “the beloved community,” will
officially launch “Get on the Bus,” a community-based creative arts and arts
education initiative dedicated to the empowerment and enrichment of the
City’s youth on Thursday, January 13, 2011 at the Pacific Design Center –
Conference Center, 8687 Melrose Avenue. The reception will begin at 6 p.m.
followed by the official launch of the “Get on the Bus” at 7 p.m. Admission is
free. Parking for this event will be available at the Pacific Design Center $10;
West Hollywood Park Parking Lot $8; and free metered parking on Melrose
Avenue and San Vicente Avenue free after 6 p.m.
The “Get on the Bus” creative arts/education initiative will provide a
multi-stop bus tour on Thursday, April 21, 2011. Ten West Hollywood area
high school students who have demonstrated an interest in the arts as a
profession will travel to local businesses and will be engaged in a hands-on,
multi-stop bus tour of careers and interest with successful arts professionals in
the fields of architecture, art, fashion, custom furnishings and interior design.
“This important program focuses a new generation on possibilities and
opportunities for their future through a hands-on educational collaboration
with the City and its creative business community. It is a good example of the
City’s continued commitment to the values of Dr. Martin Luther King, Jr.,”
said West Hollywood Mayor John Heilman.
Franklin Sirmans, Chief Curator of Contemporary Art at the Los
Angeles County Museum of Art will serve as the keynote speaker, at the “Get
on the Bus” kick-off and recording artist DeNetria Champ (featured on Oprah
Winfrey’s Legends Ball Primetime Special and in the movie “This
Christmas”) will contribute a special guest performance. Additionally, the
2011 “Keeper of the Dream” Award will be presented at this event.
Community partners in support of “Get on the Bus” include the
Academy of Couture Art; American Society of Interior Designers; Dallatorre;
Here is Elsewhere Gallery; Hamilton Selway Fine Art; Pacific Design Center;
Phyllis Morris; and Ryan Farber, Avenues of Art Fashion and Design.
West Hollywood, also known as the Creative City, is home to a
multitude of creative arts and entertainment career opportunities from design
and architecture to film and television.
For more information, please contact Prentis Bonds at (323) 848-6354.
For the deaf and hard of hearing, please call (323) 848-6496.
# # # #
